Marketing automation may seem like a large and complicated concept. It is just a collection of tools which assist to send emails, post on social media, and handle leads automatically. The tools are being utilized by many small businesses to conserve time and access more customers. One of the most favoured platforms to use in constructing sites capable of working with automation is WordPress.
BrightLeaf Digital is the company that supports online business development on WordPress platform. They provide automation consulting, digital marketing, and WordPress development. Their team creates websites that are fast loading and highly automated to transform visitors into customers. Here is how they help in marketing automation?
When you are starting with automation, begin with the simplest ones. Choose the things you would like to automate. Common routines to perform includes sending welcome emails, content publishing, and scoring leads. Select a single task prior to including additional tasks. This makes the process uncomplicated.
The second step will be to select a marketing automation system compatible with WordPress. There are numerous solutions, including Mailchimp, HubSpot, and ActiveCampaign. The majority of them contain WordPress plugs. Install the plug and use the set-up wizard. Connect email list and select a simple workflow.
Develop a welcome campaign on new visitors. This is a brief email series that presents your brand. Make every email short, 50 to 70 words. Add a definite call-to-action. Pilot with a few friends prior to launching.
In the case of social media, a scheduling tool should be used. Such tools as Buffer or Hootsuite allow you to compose posts and publish them in the future. Set a posting calendar. Strive towards uniformity, but not quantity. You do not have to worry about keeping the feed active even during busy days as it is automated.
Another strength feature is lead scoring. It gives marks to contacts according to their behavior. As an example, a 2-point is awarded upon opening an email, and 5 points upon a link. Once a lead attains a threshold, give them a sales rep. This is time-saving and time-concentrating.
Always monitor performance. Check clearing rates, click-throughs and conversions. The majority of automation tools include dashboards. Find tendencies and adjust your campaigns. Even minor changes would lead to better outcomes in weeks.
Finally, stay open to learn because automation is quickly evolving. Read Blogs, take part in webinars and experiment. The greater the practice, the more you know what works with your audience. Automating smartly can boost your marketing without extra effort.