Common Mistakes to Avoid When Working with a Digital Marketing Agency

Working with a digital marketing agency can be an excellent way to improve your online presence and generate more leads and sales. However, it’s important to be aware of some common mistakes that can hinder your success. In this article, we’ll discuss the most critical errors to avoid when working with a digital marketing agency.

Lack of clear goals and expectations

One of the most significant mistakes businesses make when working with a digital marketing agency is not having clear goals and expectations. It’s essential to identify what you want to achieve and communicate this to your agency partner. For example, if you’re working with a Google Ads agency, you should discuss your desired ROI and how you measure success.

Not doing enough research

Before hiring a digital marketing agency, it’s crucial to do your research. Look for reviews, testimonials, and case studies to ensure the agency has a proven track record of success. You should also check if the agency has experience in your industry and if they have worked with businesses similar to yours.

Not having a dedicated point of contact

Having a dedicated point of contact is essential for effective communication between your business and the digital marketing agency. Without one, there may be confusion, miscommunication, and delays. Your point of contact should be someone who understands your business, your goals, and your expectations.

Not reviewing and analyzing data

Digital marketing is all about data. It’s essential to review and analyze data regularly to determine what’s working and what’s not. If you’re working with a PPC marketing agency, they should provide you with regular reports that show the performance of your campaigns. You can use this data to make informed decisions and optimize your campaigns for better results.

Not prioritizing conversion rate optimization (CRO)

Conversion rate optimization is the process of increasing the percentage of website visitors who take a specific action, such as filling out a form or making a purchase. It’s essential to prioritize CRO because it can have a significant impact on your bottom line. If you’re working with a conversion rate optimization agency, they should help you identify opportunities to improve your website’s user experience and increase conversions.

Not setting a realistic budget

Digital marketing can be expensive, and it’s crucial to set a realistic budget based on your goals and expectations. Your agency partner should provide you with a clear breakdown of costs, and you should be prepared to invest in your digital marketing efforts to achieve the results you want.

Not giving the agency enough time

Digital marketing takes time, and it’s essential to be patient. It’s not uncommon for businesses to expect immediate results, but it’s essential to remember that digital marketing is a long-term strategy. You should give your agency partner enough time to implement and optimize their strategies for the best results.


Working with a digital marketing agency can be an effective way to improve your online presence and grow your business. However, it’s important to avoid these common mistakes to ensure success. If you’re looking for a reliable digital marketing agency that specializes in search engine marketing, PPC marketing, conversion rate optimization, and Google Ads, consider Square Table Marketing. With years of experience and a proven track record of success, they can help you achieve your digital marketing goals.