Video Production Process: Everything You Need to Know

Videos are dominating worldwide as they are the perfect medium to introduce new customers to your brand via targeted ads. Video production as a part of your digital marketing campaign can help to grow your business. Want to know everything about the video production process? Here, you will get to know. Let’s dive in.

Steps of Video Production 

Here are the five steps of video production: 

  1. Planning and Development 

The primary stage of deciding the type of content to make, its purpose, and its scope. 

  1. Pre-Production 

Pre-production may involve storyboarding, writing, location scouting, and other logistical components that should precede production. 

  1. Production

Production is the real physical shoot in which cameras capture footage to use later. 

  1. Post Production 

Post-production is editing, scoring, mixing, and adding visual effects. 

  1. Marketing and Distribution 

Distribute the final products to the world. 

Benefits of Video Content

Videos are compelling and easily shareable in the digital world. As video is turning out to be a crucial element of web content, several large media conglomerates have shifted their attention to internal video production recently. The video perfectly captures the intricacies of cooking techniques, which words and illustrations can’t do clearly. 

In-house production helps in immediate response to content production needs. Outsourcing production, i.e., hiring the services of external production companies helps companies to implement the advanced skills and resources of other production creatives. Outsourcing helps companies to create a wide variety of content across diverse genres and styles, which helps you deliver a more engaging experience to viewers and target customers. 

Video Production Stages 

Here are the five stages of video production: 

  1. Planning and Development 

Video production planning is the most enthralling stage of production, where questions and topics driving video shoots are posed and replied to. You should ask yourself about the video content’s overall aim, target audience, resources you have, and challenges you may face when creating the content. Once you can identify your video production goals, you can decide how to convey your message. 

Video planning and development may sometimes involve an iterative process of trying, testing, and retesting video marketing ideas. This production phase can be fun, as ideas get distributed and tested before shooting any video. The process will eventually end with a brief/outline, and ready to pass to a production team, which can improve it with ideas and execution. 


  1. Pre-Production 

Video making gets more practical in the pre-production stage. So, question yourself about hiring personnel, location, budget, and shoot duration, which directly affects the shoot budget. It’s the right time to perform an audit on your production budget, identify the areas to cut fat, and ensure you consider KPIs. You can solve numerous issues during video production. During this phase, video productions tend to scale down as original plans get so costly. 

Many production teams depend on pre-visualization techniques, such as shot listing, storyboards, and software allowing 3D visualization of sets and lighting. It’s formal and relatively direct, capturing the right footage. Try to keep things simple when it comes to producing video content. The concept is the most important aspect, which you can develop much more easily than selecting the right props and locations. Pre-production is the phase to identify exactly which deliverables you require by the end of the video production process, including aspect ratios, file types, and video lengths. 

  1. Production 

Production includes the real shoot and is generally highly controlled as it involves crew and talent who are always available. You should pay them overtime if the video production shoot continues long. Besides making the most effective plans, you will have to deal with numerous hurdles. They can be logistical issues, like location or weather, which is somehow different from expectations, or an actor’s performance that isn’t quite impressive. You should remember all the various end uses for your video footage. Among other things, you should frame aspect ratios so footage world for Facebook, Instagram, YouTube, and any other social media formats. 

  1. Post-Production

Video post-production involves all the things required to make your video look and sound polished after the shooting. The key essential things include editing, color correction, visual FX, sound design, and mixing. Post-production is usually a combination of creativity and problem-solving, like adding music and motion graphics to the required sections. Post-production can help in repurposing content to work in multiple ways and build an effective marketing campaign with only a day or two of shooting. 

  1. Marketing and Distribution 

Marketing and distribution were earlier performed on instinct or depending on circumstances. However, you can perform that effectively with the use of data and targeting. You should have a clear idea of your target audience location and ensure draft content in such a way that it connects with people. This production phase may still include creativity as you evaluate the popularity of your digital marketing campaign. You can keep testing and modifying video content to ensure you hit your KPIs. 

How Much Does Video Production Cost?

Consistent technological advancements have decreased the costs of video production. The entire production process is getting quickly streamlined. Video advertisements are not only classic long or elaborate commercials. They are the bite-sized yet effective ads that you see on Reddit and Twitter. You can make those ads at a cheap budget and don’t require broadcast quality to grow your customers ‘ interest. Rougher and more authentic video content may sometimes look more convincing. 

Viewers tend to trust real people sharing positive experiences and opinions on a product with the UGC shot on a phone or a simple animated explainer video. You should find a non-traditional location that can be visually compelling yet save money. Likewise, you can produce traditional animated and stop-motion ads at a relatively cheaper cost. 

The Bottomline 

Hopefully, this post helped to learn everything you need to know about video production. Get in touch with a leading video production company to make the most compelling ads for your products and services to catch target customers’ attention. The professionals can help in making videos tailored to your personal preferences, business goals, and set budget.